SEO 和 UEO 这两个词应该算见得比较多了， UEO 的全称是 User Experience Optimizatio，中 文意思就是用户体验优化，百度百科是这样解释的：用户体验优化就是把你的网站建设针对于用户的体验来进行优化，面对用户层面的网站 内容性优化，本着为访客服务的原则，改善网站功能，操作，视觉等网站要素，从而获得访客的青睐。通过优化来提高流量转换率。
SEO and UEO these two words should calculate see more, UEO's full name is the User Experience Optimizatio, WenYiSi is the User Experience optimization, baidu encyclopedia is such explanations: User Experience optimization is the you of the website for families with Experience is optimized, face the website content optimizing User level, in line with the principle of service for visitors, improve the nets stand function, operation, websites such as visual elements, to get the favour of visitors. Through the optimization to improve conversion rates flow.

结合 SEO 来看，我觉得简而言之就是为搜索引擎和用户做网站，而不是单纯的为一方面去 做，因为我们的网站除了是做给用户看的，也是做给搜索引擎看的。
Combined with SEO to see, I think is simply for search engines and users do website, not just on the one hand to do, because our website in addition to users see is, is also done to the search engines to see.

UEO 和 SEO 只有一字之差，但这二者却也是我们做 SEO 一直强调的关键，通俗点来讲我 们做 SEO 就是做排名，其实对于这点我觉得没啥否定的，我们 最开始做 SEO 的出发点就 是做基于网站排名的发展，而后开始注重 SEO 策略 ，而在这个策略里 UEO 就占据了很大一部分，因为我们的网站不能只有 SEO，也 不能只有 UEO，需要的是这二者 完美的结合，使得这二者效果最大化，也就是说在做好网站用户体验的同时也做好了 SEO， 这才是比较好的选择。
UEO and SEO YiZiZhiCha only, but the two is we do have stressed key of SEO, popular point I will tell the SEO is do rankings, actually to this I think nothing negative, we began to do most of the starting point will do SEO based on the development of the website rankings, and began to pay attention to SEO strategy, and in this strategy UEO occupying a big part of it, because our website can not only SEO, also can not only UEO, need is the perfect combination of the two, make the two maximum effect, that is the well site at the same time the user experience ready to SEO, this is the better choice.

最近看过一期天津卫视的现场招聘节目《非你莫属》，有一期是应聘者是一位 SEO 工作求职 者，我对这期节目比较关注是因为这期的求职者是应聘 SEO 相 关的工作，和我们做 SEO 的是一类人，由于有关 SEO 这个工作是很少在电视上被关注的，所以拿来和大家说说。节 目当中以为对 SEO 比较了解的企业负责人对 这位求职者问了一个问题， 要求她解释一下 SEO，这个问题其实是我们最常见的问题，看起来很简单，很容易回答， 但其实并非如此。那位求职者的回答 是：SEO 就是在搜索引擎中搜索出来的网站中让我们 的网站排名靠前。其实直接点说就是做网站排名。
Recently seen a period of tianjin TV site recruitment program "must belong to you", had a period is the applicant is a SEO work to apply for a job person, I this issue is to show concern because the issue of the applicant is applying for in the work of SEO shut, and we do the SEO is a kind of person, because this job is about SEO usually on the TV of interest, so bring with us about. Section of orders that SEO to understand better the responsible person of the enterprise to the applicant asks a question, ask her to explain SEO, the problem is that our most common problem, look very simple, very easy to answer, but it's not. The applicant's answer is: SEO is in the search engine to search out of the sites let us website ranking in front. Actually direct point said is do website ranking.

虽然说 SEO 就是做排名也没错，但还是比较片面，没有提高用户体验这点，这也是我们做 SEO 最容易忽视掉的部分，也就很容易陷入为了 SEO 而 SEO 的局面，其 实反过来想想，我们做 SEO 的目的是什么？很明显是为了有好的排名，但有排名就能获得 转化吗，要知道我们网站之所以做 SEO 是为了能够获得转 化，而不仅仅只是排名，如果我 们做了好排名而不能带来半毛钱的转化，这样的排名有神马用呢，无非就是数据上好看点罢 了，老板叫你去可不是光看数据，而是需 要实实在在的收益。
Although SEO is also ranked do right, but still is unilateral, not enhance the user experience of this, this also is we do the most easily overlooked SEO parts, and is easy to fall into to SEO and SEO's situation, the real, in turn, think about it, we do SEO what is the purpose? Obviously is to have good ranking, but have ranking can get into it, to know the web site we do SEO is to gain the turn, but not just ranking, if I do the good rankings and cannot bring the transformation of any money, so god with the ranking horse? It is nothing but good data read the ", the boss told you to not only see the data, but need to real gains.

其实有很多 SEO 和 UEO 结合的非常好的例子，比如大型分类门户网站都是将这两者很好结 合的，比如他们充分的利用面包屑导航、二级目录和次导航，比 如很多大型网站在做好站 内优化的同时也会合理利用 nofollow，等类似的例子还有很多就不一一说明了，而将这二者 较好搭配的结果自然是做好了整站优 化，包括 SEO 和 UEO。
There are many SEO and UEO combination of the very good examples, such as large classification web portal are both very good and will close, such as the use of them to make bread crumbs navigation, level 2 directory and time navigation, like many large web site in than do stand inside optimization can also reasonable use nofollow, and similar examples and many say not clear, and to better the result of the match between natural is ready ZhengZhan optimal change, including SEO and UEO.

对于大型站点是如此，我们的小站也是如此，也需要在这两者上进行权衡，拿独立博客来讲， 一样可以在 SEO 和 UEO 上有所发展，比如站内关键词的合理 布局、页面打开时间的改善、 文章对用户的友好度等细节，但真正做好这些的还是很少，往往很多博客都在为了 SEO 而 SEO，尽管这些对他们不重要，因为我们 都很容易浮躁，但从 SEO 角度来说这些都是不应该的。
For large web sites, so this is our station also is so, also need to weigh in on the two, take independent blog speaking, it's a development and UEO SEO, such as in the station of keywords reasonable layout, page will open the improvement and the time the user friendly degrees, and other details, but really do that or very few, often many blog in order to SEO and SEO, although these are not important to them, because we are all easy to blundering, but from the point of view for these are SEO should not be.

也许你会问，不是说最好的 SEO 就是忘了 SEO 吗，话虽如此，但搜索引擎是不断更新调整 的，那么 SEO 可控的因素也会改变 ，因此这句话也是不全面 的，换个角 度来看，大型网站一般都会有专门的 SEO 团队来进行 SEO 工作的开展和维护，因为他们都很清楚的知道 SEO 是一个长期的变化过程，虽然核心出发点不会变，但细则仍旧会变，SEO策略也会相应变化。
Maybe you will ask, not to say that the best SEO is forget SEO? And that may be the case, but a search engine is constantly updated adjustment, then SEO controllable factors will also change, so this sentence is not comprehensive, change the Angle of view, the large sites will generally have a special team to for SEO SEO work development and maintenance, because they are very clear that SEO is a long-term change process, even though core starting point won't change, but the rules are still will change, SEO strategy will also corresponding change.

本文旨在交流探讨，因为对于 SEO 和 UEO 的理解因人而异，也因网站而异，但最终的核心 是不变的，那就是 SEO 和 UEO 是需要并行的，这两者独立发展都是不利的，而且是一直存 在于网站运营过程的。
This paper aims to communication, because for SEO and UEO understanding vary from person to person, but also because of website different, but in the end the core is the same, and that is UEO SEO and is the need to parallel, the two independent development are bad, and is always put in website operation process.
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